rpk’s new Market Demand & Opportunity (MDO) offering brings an external lens that’s essential in creating a sustainable business model.
October 13, 2021
Designed to produce results that honor institutions' Mission, Market, and Margin®, the MDO framework provides three distinct components: academic portfolio alignment, program gap analysis and competitor analysis.
December 22, 2020
Market scans can help optimize the academic portfolio in ways that achieve financial sustainability. Here are three valuable lessons we learned during a recent analysis.